The first Dubai chocolate bar has grown to be well-liked for its thick pistachio filling and Knafeh dessert-like style
One of The explanations for the bar's surge in recognition continues to be social websites - by using a viral online video by TikTok user Maria Vehera from 2023 being cited as one of many principal causes for its rise to prominence.
Dubai chocolate was introduced beneath the name "Can not Get Knafeh of It".[four] Without having a substantial promoting spending budget, Repair relied on influencers to promote the chocolate on social media, and several influencers filmed them selves attempting and reviewing the chocolate.
About us At Deal with Dessert Chocolatier, we transform the artwork of chocolate-creating into unforgettable activities. Driven by a enthusiasm for craftsmanship, we Incorporate artisanal tactics with the best ingredients to produce indulgent, top quality chocolates that elevate every occasion.
Getting tried using the Lindt bar and a couple of other versions staying offered in corner outlets, You can find very a distinction.
Regardless of the item's success, Alani claims "it's been a troublesome journey" since the pair are actually Performing alongside one another full time although also raising their two small children.
This bar tasted exactly the way I imagined, and when you’ve ever eaten Middle Eastern sweets before, you’ve probably got a good sense of it, too.
But Deal with founder Sarah Hamouda tells These days.com within an e mail that her group has “quite a few remarkable plans within the pipeline and hope that in click here the future we can attain extra Fixers around the world.”
Dubai has provided us the Room to desire, Create, and share our journey with the world, and for that, we’re endlessly grateful. Constructing some thing from the ground up takes eyesight, determination, and an entire large amount of coronary heart. Meeting His Highness Sheikh Hamdan is an incredible honour, one which reaffirms our passion for innovation and bringing some thing certainly Distinctive to everyday living.
The now-renowned confection 1st went viral in December 2023, when Dubai-based food influencer Maria Vehera posted a movie of herself reviewing the chocolate bar — so far, her TikTok has racked up 80.seven million sights. Vehera obtained the chocolate bar from Resolve Dessert Chocolatier, a neighborhood producer in Dubai that serves bars with Resourceful and often textured fillings, much like the brand’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, naturally, the “Can’t Get Knafeh of It” that the world wide web now understands since the "Dubai chocolate bar."
"We use quality ingredients and the procedure is not like making other bars - you've got the baking, moulding the chocolate to the look and with the filling alone, even the pistachios are hand-picked and processed".
When Alani and Hamouda first started off out, they utilized one particular person to fulfil about 6 to seven orders daily.
Alani says the "copycat" bars are "very discouraging mainly because men and women are trying knockoffs, which damages our model".
"Sarah And that i were brought up in the UK and we moved to Dubai 10 years in the past, so We have got Western and Arab roots.